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Who's Hedwerx
At Hedwerx, we believe headwear should never be an afterthought—it should be part of an athlete's performance system. Born from a passion for sport and a relentless pursuit of excellence, Hedwerx was founded to address a common frustration among competitive athletes: headwear that simply couldn't keep up.
Every product we make—from our HydraSil sweat management headbands to our self-cooling Fresca visors—is built with the features athletes need to stay focused, comfortable, and performing at their best.
Performance First, Always
Hedwerx products aren't just designed—they're tested in the trenches. Before a headband or visor ever hits the shelves, it's worn by real athletes—high school, college, semi-pro, and elite competitors—in the exact conditions where performance matters most. We gather feedback, refine designs, and only move forward when athletes tell us it's ready.
More Than Gear - A Community
Hedwerx isn't just a brand—it's a mindset. Our community is made up of athletes who find joy in the grind and pride in the pursuit. They're the first to the gym and the last to leave the field. They race not just for medals but for personal bests. They live for sport, and they expect their gear to live up to that commitment.
We connect with athletes where they train, compete, and recover—on the track, in the gym, at CrossFit boxes, Hyrox competitions, and college training fields. We listen, adapt, and evolve because we know athletic performance is never static—it's about constant improvement.
Designed for Sport. Crafted for Comfort.
Our tagline says it all. Every stitch, every fabric choice, every design detail comes from our unwavering focus on athletic performance and comfort.
Hedwerx is for the competitor inside us all—the one who trains through discomfort, races through fatigue, and celebrates hard-earned victories. We're here to remove distractions, elevate performance, and keep athletes locked in on what matters most—the pursuit of excellence.