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The Science Of Cool

Fresca's Self-Cooling fabric is like having your own portable air conditioner! When the specially selected fabric fibers get wet from sweat or water, they hold onto the moisture. As the water slowly evaporates, the heat energy from your body is attached to the departing water vapor, making you feel cooler and more comfortable.

Cooler Heads Prevail

It has been well documented that an increase in core body temperature can lead to reductions in athletic performance.  Cooling strategies have been shown to increase time trial performance and reduce time to exhaustion. 

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1. WET

Simply we your Fresca visor with water.

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2. WRING

Gently wring out excess water.

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3. WEAR

Put on your Fresca and cooling begins immediately.

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WIN

Staying cool and relaxed will take your PR's to new heights!

FAN PHOTOS